Worldly Cravings Are Loud—But God’s Voice Is Louder

A father’s quiet choice to guard his eyes—and his son’s heart—speaks louder than the noise of the world. In a culture chasing cravings, let your life point to purpose.

1 John 2:15–17

“Do not love this world nor the things it offers you, for when you love the world, you do not have the love of the Father in you. For the world offers only a craving for physical pleasure, a craving for everything we see, and pride in our achievements and possessions. These are not from the Father but are from this world.”—1 John 2:15–16

This past weekend, my family and I spent some time at Fiesta Days. It was a blast. My kids tried things they used to be too afraid to do, and we walked away with some great memories. It’s one of those moments where you pause and realize how fast they’re growing up. We even ran into a lot of friends, which made it all the better.

But not everything was so great.

The dress code—or lack thereof—was something I couldn’t ignore. For some reason, it seemed like the unspoken rule for girls was: wear as little as possible. As night fell, it got worse. I genuinely struggled to find a safe place to rest my eyes. And with my son walking beside me, I knew he felt it too.

When I read 1 John 2, it hit me: these kids are craving attention— but they don’t even know what real, uplifting attention looks like. They believe that showing more skin or flaunting expensive clothes is how you find love and value. What’s dangerous is that the kind of attention this earns feels good— and that fleeting high gives the illusion of fulfillment.

But it’s empty.

Craving attention.

Craving expensive clothes.

Craving cars, followers, or status.

All of these are just different forms of worldly cravings—a misdirected hunger for the love and acceptance only God can give.

As a father, I have to be diligent. I have to guard my heart and resist the lure of lust and worldly craving. Staying strong matters—not just for me, but for my son. He needs to see what it looks like to turn your eyes away when something isn’t pure or right. We can’t control what we see in passing, but we can control whether we linger. That’s where the internal battle begins, and if left unchecked, it becomes a wound that never quite heals.

But it’s not just about my son—or even my family.

We’re also examples to the ones who are craving that attention. That girl who’s dressed to be noticed? It matters that someone chooses not to look. It matters that someone chooses purity. Our quiet resistance speaks louder than we know. This world only offers worldly cravings—and it never truly satisfies.

The odds of becoming rich, famous, or wildly successful by the world’s standards? They’re slim. Yet people bet their whole lives on chasing those things. Why? Because the lost are desperate for purpose, identity, and fulfillment. And you—you know the answer.

So be the light in the darkness. Be the strong dad when lust is present. Be the one who shows that there’s more than worldly cravings in this life.

“And this world is fading away, along with everything that people crave. But anyone who does what pleases God will live forever.”—1 John 2:17

👕 Wear the Message:

This blog was the inspiration behind our “Cravings Fade. Purpose Lasts.” design—reminding us that what the world offers is temporary, but living for God leaves an eternal impact. Wear it as a bold declaration to keep your eyes on Him and lead by example in a distracted world.

👉 Shop the shirt here and share the message wherever you go.

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